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Company to buy Duluth’s N2 Broadband


By Douglas Sams
doug.sams@gwinnettdailypost.com

DULUTH  — Tandberg Television plans to buy Gwinnett-based N2 Broadband for $110 to $130 million in a move that appears to take the local upstart video on demand company to even bigger and better places.
“This is not about cost cutting — no employees will lose positions, and if anything we are adding jobs, markets and overall growth to this company,” said N2 Broadband President and CEO Reggie Bradford.
Bradford will take the new role of president of Tandberg Television Americas. The new combined North American division will be headquartered in Duluth with sales offices on both the East and West coasts of the United States and in Canada and will have a total staff of 180 employees.
Bradford said the acquisition may bring 40 additional jobs to the new Duluth operations of Tandberg Television Americas.
The two companies say they create a global force for the delivery of digital multimedia content. Competition between cable operators, satellite broadcasters and telephone operators is growing more intense, increasing the market demand for companies that enable  networks to offer on-demand services.
Tandberg, which offers video compression and TV delivery systems, is a big player in Europe and Asia. N2 Broadband Inc. has the  computer software cable operators use to provide interactive TV, including video on demand — the kind of innovation that could one day make the TV guide obsolete.
“We have always tried to position ourselves to go global, and now we can,” Bradford  said.
N2 was formed four years ago by veterans of the interactive television and telecommunications industry. Several were architects of Scientific Atlanta Inc.’s digital cable TV network that was later deployed by Time Warner, Cox, Comcast and other cable operators.
Since it was founded, N2 grew from less than 20 employees to nearly 125.
Video on demand systems allow cable viewers to order movies on their TV, rewind and fast forward to their favorite parts. It is considered a step up from pay-per-view movies that are available only at fixed times. <-->
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