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Online ad revenues to grow 21% in 2005![]() GDO Staff Reports
Ad revenues emanating from search are likely to hit $3.9 bln in 2004. PWC states that total online advertising revenue will reach $9.4 bln in 2004; that number could double in 2005. Online Advertising Statistics$1.02 bln will be sent on rich media Internet ads in 2005
<-->-->$10 bln online ads bought in 2004 $102.4 bln spent on advertising in Q1-Q3 of 2004, online ads grow 25.8% $11.3 bln spent on newspaper advertising in Q3 2004 $2.2 bln of online ads sold in Q4 2003 $264 bln spent on advertising in US in 2004 $3.8 bln spent on drug ads 0.5% Internet Explorer users and 0.11% of Mozilla Firefox users click on Internet ads 1% of local businesses advertise online 1.09 trln online ads delivered in 2003, 4% increase 11% of small and medium businesses pay for clicks 14% of companies spend ad money online 16.2% of New York jobs are in advertising 42% of Internet users block pop-ups, 33% block banner ads 50-60% of Web users have popup blockers, but popups still make 6% of the ad market 553 mln pounds spent on online advertising in UK in 2004 59% of advertisers will boost ad spending in 2005 66% find targeted ads less annoying 68% of companies track sales referred by search engines 8.35% of ad budgets went online 2004, 17% will go into online ads in 2007 90% of clicks on pop-up ads are made by mistake Ad spending to grow 9.3%, Internet ads to grow 16% Advertising generates 1% of global GDP Advertising in video games to generate $200 mln in 2004, $1 bln in 2008 August 2003 Ad Demand Index Australians prefer search ads among other online options B2B advertising declines in September 2004 B2B advertising revenues up 3.3 in January-October 2004 B2B magazine spending stabilized in 2003 Best ad performance in the US by states Bush spent $419K, Kerry $1.3 mln on Internet ads Canadians find telemarketers, pop-ups and spam the most annoying China's advertising market is worth $9 bln today Cinema screen advertising reached $1.3 bln in 2003 Consumer goods companies spend less than 2% of ad budget on Internet ads Contextual ads to reach $1.4 bln by 2008 CTR falls for online retail E-mail advertising budgets to increase in UK Electronic advertising market to grow at 2.8% a year European banner advertising market increased 24% in 2004 European Internet advertising market to generate 2.7 bln euros in 2005 Everyone hates pop-ups Global online ad spending to rise 20% in 2005 IAB on advertising ROI IDC: Online advertising is booming in Asia Internet ad revenues up 5% QTQ, up 20% YTY in Q3 2003 Internet ad sales hit all-time high Internet ads to generate $18.9 bln in 2008 Internet advertising grew 14% in 2003 Internet advertising market generated $30.7 bln in 2003 Internet advertising to grow 20-25% in 2004 Internet advertising to rise by 12% in 2004 Internet users are ok with banner ads, hate interstitials and video Local online ads to generate $2.7 bln Local search advertising grew 27% in 2003 Major ad spenders increased budgets by 9%, pharmaceuticals led the way Myers on PVR ads Netflix, Amazon, Classmates lead online ad purchases Nielsen on pop-ups Nielsen: US ad spending up 5.7% in Q3 2003 Online ads grew 38% in Q4 2003, paid search ads grew 123% in 2003 Online ads to overtake magazine ads in 2007 Online ads tor each $8.4 bln in 2004, $16.1 bln in 2009 Online advertisers expect budget increases in 2004 and 2005 Online advertising generated $2.43 bln in Q3 2004 Online advertising generated $692.2 in September 2004 Online advertising hits new record in Q2 2004, up 43% Online advertising in Europe to reach $4.8 bil in 2008 Online advertising increases consumer sales by 7-12.5% Online audio/video ad increases brand awareness by 10% Online marketing spending to increase 30% in 2005 Online video ads to generate $657 mln by 2009 Only 1.9% of local businesses advertise in pay-per-click search engines Paid search engine ads account for 40% of UK Internet ad spending Paid search to reach $3 bln by the end of 2005 Pharmaceutical companies to spend more on e-mail marketing, Web design, paid search PWC: US online advertising up 1.7% in Q2 2003 Rich media ads enjoy highest conversion Roughly $700 mln a month is spent on online ads Search engine ads increase brand awareness by 27% Search engine keyword advertising grew 175% in 2003 SMBs spend $22 bln on local advertising Spending on search engine keyword ads to increase Tech magazine advertising down 7.6% for the year TiVo has 2 mln paying subscribers Top 10 Internet advertisers for December 2004: SBC, Dell, Netflix Top automotive online ad buyers: Jeep, Toyota, Dodge, Ford, Chrysler Top categories for online ads: technology, finance, automotive Top Internet advertisers for February 2004 Top Web advertisers for September: Netflix, Dell, AT&T; Wireless, SBC TV ad revenues to rise 15-20% in Q4 2004 UK online ad spending up 76% in the first half of 2004 US ad spending up to $154 bln Users Prefer Organic Search Results to Paid Listings Web video ads found less annoying #151.6 mln spent on online ads in UK in H1 2003 |