One of Greater Atlanta's Most Successful 'Cash for Gold' Businesses Goes Up for Sale

Fourth quarter of each year for many reasons is clearly the busiest "Cash for Gold" season for many obvious reasons. Some of these reasons include the huge demand for cash for holiday shopping, the need for cash for traveling home or abroad during the Holiday Season and, most important, the need to cash in on the unbelievable sales and discounts that occurs towards the end of year or the close of the Holiday Season.

This last reason can be particularly advantageous because many companies discount their remaining inventory to fire sale prices to avoid paying heavy inventory taxes they're hit with on any merchandise that remains on their floors at end of year. In fact, in many instances, selling inventory for far less than cost still saves the company a great deal of money over getting hit with this hefty tax.

Price of Gold Breaks Record High Again!

ATLANTA - Flooding Atlanta Area Cash for Gold Stores with Business and Local Government Law Enforcement Agencies Along with Newspapers with Complaints of Fraud and Theft.

For those sitting on investment grade gold or even gold jewelry - Your opportunity to cash in at the highest amount that has ever existed has come one around one last fleeting time. Some say its because of the manipulation of dollars by the US Federal Government to make our economy look not so dismal this voting season. What ever the reason for this sudden spike in the value of gold - THIS IS IT! There will be no further written invitations, no more appeals to your good and kind nature and no more headlines on the front page of your favorite newspaper. GOT GOLD? CASH IN NOW - WHILE IT'S AT RECORD HIGH PRICES!

And just in case you missed our recent articles on the safest ways to cash in your gold for the highest price, please allow us to recap for you...

1. As in many other tasks in life, it's best to shop around over the phone for the best price. If a company won't quote you over the phone - don't do business with them! It's that plain and simple! Things will only get worse with them from this point on.

2. Record the company name, address, phone number and most important - make sure you note the name and poistion of the person you spoke with. Believe it or not - this seperates the men from the boys very effectively.

3. While you have them on the phone, ask if they pay by cash or check. If they don't pay in cash - then it's time to dash! Many stores are known for their talent for placing a stop payment on the checks they write over $500 or so and not having to pay the consequences afterwards. You're then out your gold, your money and your calm, trusting nature.

Please feel free to email our editor with any questions about this information and he's really good about getting back with folks within 24 hours. Paul0Martin@att.net .

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Gold Price Rises As Dollar Declines

ATLANTA - Business Exchange Buzz up! Digg Print Email Gold futures rose, capping a third straight monthly gain, on speculation that the Federal Reserve will increase debt purchases, weakening the dollar and boosting the metal’s appeal as an alternative investment.

Gold is up 3.7 percent this month while the dollar has sank 1.9 percent against a basket of six major currencies on bets that policy makers, meeting on Nov. 2-3, will announce another round of so-called quantitative easing to bolster the economy. The metal reached a record $1,388.10 an ounce on Oct. 14.

“The market is anticipating and pricing for another round of easing,” said Frank McGhee, the head dealer at Integrated Brokerage Services in Chicago. “What stops the rally is if the Fed just talks. There has to be some tangible evidence the Fed is in the market buying back bonds to underpin the rally.”

Gold futures for December delivery rose $15.10, or 1.1 percent, to settle at $1,357.60 at 1:50 p.m. on the Comex in New York. The price is up 24 percent in 2010, heading for the 10th straight annual gain.

The Fed has kept the benchmark interest rate at between zero percent and 0.25 percent since December 2008 and purchased $1.7 trillion in Treasuries and mortgage-backed assets to spur growth.

Asset-Purchase Estimates

Estimates for the size of the Fed’s next round of asset purchases range from $1 trillion at Bank of America-Merrill Lynch to $2 trillion at Goldman Sachs Group Inc. Economists at both firms agree the Fed may start by announcing a $500 billion plan.

“There has been some speculation that widely anticipated quantitative-easing steps by the Fed could fall short of market expectations,” analysts at Deutsche Bank AG said today in a report. “Gold prices could still rally if insufficient quantitative-easing measures simply introduced new downside risks to U.S. growth.”

Gold also rose after United Parcel Service Inc. said the U.S. Federal Bureau of Investigation inspected possible suspicious packages on three jets arriving from Europe.

Some traders also purchased the metal as a haven after the U.S. Homeland Security Department put out an advisory on freight flights.

‘A Lot of Fear’

“There’s a lot of fear out there,” said Adam Klopfenstein, a senior market strategist at Lind-Waldock in Chicago. “When traders hear about bomb scares, they buy gold first and ask questions later.”

A toner cartridge on a cargo plane in London was checked for explosives, and none were found, the FBI said.

Silver futures for December delivery rose 68.9 cents, or 2.9 percent, to $24.564 an ounce on the Comex, capping a 13 percent gain in October.

The price touched $24.95 on Oct. 14, the highest level in 30 years. The metal is up 46 percent in 2010.

Sprott Asset Management today launched an exchange-traded product backed by silver. The fund trades on New York Stock Exchange Arca. Bloomberg News tracks four other ETPs. iShares Silver Trust is the largest, with holdings of almost 329 million ounces.

Platinum futures for January delivery rose $15.10, or 0.9 percent, to $1,707.10 an ounce on the New York Mercantile Exchange. The price is up 2.9 percent this month and has advanced 16 percent this year.

Palladium futures for December delivery advanced $15.65, or 2.5 percent, to $645.10 an ounce. Earlier, the metal reached $646.25, the highest level since May 2001. The price advanced 13 percent in October and gained 58 percent in 2010.

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So why would a company that holds such a great reputation throughout the Greater Atlanta area decide not to cash in on peak season sales and then sell? According to company owner Paul O. Martin, the answer is quite simple. As financially promising as the gold business will be this Holiday Season, it pales in comparison to the new market he’s delving into as quickly as he possibly can. Mr. Martin adds that selling the family gold business may be difficult after the season has past, and the local "Cash for Gold" industry is only forecasted to last through December of 2012. Most see the market as being "Tapped Out" by then. Plus, it probably won't fetch nearly the price it will here just before the season begins.

Mr. Martin wouldn't give us a clue as to the nature of the business he and his family will be launching themselves into as soon as the sale of the gold business has finalized, but he seems very relieved that their new direction will only require a fraction of the demand that their present effort does. After watching customers filter their way through the Gwinnett Gold Brokers process - stress seems to be the only constant that can be relied upon at any given moment. Cash is a form of inventory to gold businesses like GGB. The harder one works and the better they are at their job, the faster the store runs out of inventory. So now it becomes a juggling act to gracefully keep customers at bay while all the gold and silver that was purchased is rushed to the refinery for conversion.

It then takes 2 to 5 hours for the precious metals to melted, evaluated and exchanged for a company check that won't be liquid for at least 24 hours. Hopefully, the cash that was left back at the office was enough to satisfy the hunger of a market that's never satisfied.

None of the above addressed the manning of the phones, which yields approximately one customer for every ten that called and made appointments. Neither does it address those who feel that they can walk away with other people's cash with only a slick smile and a tall tale. And finally, employee mistakes run at a very high level at an even higher cost. The average sized mistake that happens in this industry often voids almost two days of good business, because GGB runs on a very low profit margin. This is why they see so many clients each day.

If one were to look at other businesses that are or were for sale - they would mostly find entire storefronts with a dedicated location, a great deal of overhead including some sort of lease, employees, an established customer base that doesn't matter because their gold will sell only once, glass cases, security systems and one or two computers - probably running some sort of accounting system. Please note that there is not one bit of inventory included in the company’s sale price, whether it be gold, other precious metals or cash.

While this sounds like a lot, it pretty much comes to a great deal of overhead with little to no guarantee of future revenues. All at prices that begin at $150k and move up steadily from there.

The package Gwinnett Gold Brokers offers is EXTREMELY simple and unique. The business is currently run from their upscale horse-farm property near the Mall of Georgia and this location is not part of the deal. GGB’s new owners will simply have to find their own location if they don’t already have one. This is actually a plus because they’re not stuck with somebody else’s lease that was written in better financial times. Strip mall owners are STARVING for tenants and are dying to write up sweetheart deals that include free rent to anyone that's even remotely viable.

This deal is also optimal for those who already have one or more locations that need a boost in sales revenues and profits. You'll read why very shortly.

Office/store furniture is NOT included in this deal so you won't be paying for someone else's bad taste or bad financial decisions.

Who ever purchases "Gwinnett Gold Brokers" is buying a top-notch reputation along with all the NUMBER ONE spots in all the search engines that GGB has acquired over the years. By being at the very top of search engine results - you end up with the very first phone call from those trying to sell their family's gold, coins and other estate jewelry. Some of these calls have been so ripe that Mr. Martin swiftly bolted to his car with a pile of cash in-hand to be the very first person to respond to this client's needs. Mr. Martin states that some of those estate sale calls generated enough profits to cover company overhead for nearly a month.

And now, the price being asked for ownership of Gwinnett Gold Brokers... Believe it or not, only $19,500 is being sought and Mr. Martin is willing to finance half of that over a short period. The deal is designed to move the business fast so that the Martin's can jump right into their new direction swiftly and cleanly. They feel that half their asking price will most likely be just one to two week's profits. How close to a guarantee is that?

This deal is also designed to cater to higher offers if first comers have trouble scrapping together their purchasing money. It’s a “Money talks” deal aimed at catering to when the best offer actually comes to fruition.

Those seriously interested are invited to call Gwinnett Gold Brokers at (770) 831-6795.